A Day in the Life of a Small Business Owner: Bed, PJs, and 90210 Reruns

Running a female-led, ADHD-fuelled, feminist fashion and adaptive nightwear business might sound glamorous – but spoiler alert: most of my day involved spreadsheets, emails, and reminding myself that social media doesn’t run on fairy dust.

Yes, I know, “badass feminist clothing” and “Sensory Smart® PJs” sound like a rock ’n’ roll empire. But the behind-the-scenes? It’s a lot less runway, and a lot more me hunched over a laptop muttering at an Excel sheet that refuses to cooperate.

But here’s the benefit of working for yourself: I’m currently sat in bed, rocking my own PJs, rewatching 90210 (don’t judge me). And while I’m watching Brenda and Kelly dramatically argue over the same boy for the fifteenth time, I’ve realised something… we were totally brainwashed by TV in the ’90s and early 2000s. Seriously, the storylines! The fashion! The fact that we were supposed to believe that a group of 30-year-olds were high school students. Absolute chaos.

Meanwhile, back in the real world, I’ve:

• Ticked off another supplier meeting (if I had a pound for every time someone said “lead times,” I’d be retired).

• Battled with SEO – because apparently if you don’t mention feminist hoodies and feminist sweaters enough times, Google sulks.
  

And yet, despite the chaos, I wouldn’t swap it. Building Dope Soul Village means I get to mix the fun stuff – like designing adaptive nightwear for kids with sensory needs – with the not-so-fun admin. And yes, I get to do it all from the comfort of my bamboo-blend PJs, which feels like a solid win.

So, what’s the takeaway from today? Running a sustainable, small, feminist business is equal parts exciting, exhausting, and hilariously unglamorous. But hey – if the ’90s taught us anything, it’s that life looks better with good friends, strong coffee, and questionable fashion choices.

Now, excuse me while I let Brenda and Dylan’s drama distract me from my inbox.